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Local craft brewer Sly Fox hosts Can Jam Music Festival

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STORY WRITTEN BY BRIAN BINGAMAN
bbingaman@21st-centurymedia.com
@brianbingaman on Twitter
The beer artisans at Sly Fox Brewing Co. are also becoming pros at organizing public festivals.
The fifth annual Can Jam Music Festival, a free concert curated by the staff that fills the field adjacent to the Pottstown brewery with fans and bands, returns Sept. 24. The festival is also a celebration of Sly Fox’s advocacy for the aluminum can, rather than the glass bottle, as the ideal beer vehicle.

A scene from Sly Fox Brewing Co.'s Can Jam in Pottstown.

A scene from Sly Fox Brewing Co.’s Can Jam in Pottstown.

This year’s lineup includes piano rockers, Philly favorites, alternative, funk and more:
•Chestnut Grove, noon.
•Jason Fraticelli Band, 1:30 p.m.
•Swift Technique, 3 p.m.
•Tom Hamilton’s American Babies, 4:30 p.m.
•Ben Arnold and The 48 Hour Orchestra, 6 p.m.
Brewmaster Brian O’Reilly stated in a press release: “We listen to a lot of music and invite talent that we think is a good fit. Sly Fox believes that there is an affinity between original music and craft beer. Both arts have refused to accept the standard version of thinking, and reach to create something new and engaging while accepting the principles of their chosen form. As a brewery, we often rely on tavern owners and beer distributors to help us express our beer to its fullest, and our goal is to do the same for the musicians by offering a stellar sound and stage setup.”
Bring your own seating, cash for food and beverages (no outside food or beverages allowed) and ID if you plan on drinking beer. Can Jam welcomes kids and well-behaved, leashed pets. Parking is on the outside curb around Circle of Progress Drive, or in any lots that have Can Jam signage.

A scene from Sly Fox Brewing Co.'s Can Jam in Pottstown.

A scene from Sly Fox Brewing Co.’s Can Jam in Pottstown.

Behold the sport of KanJam with a tournament that runs 10 a.m. to noon. This year’s tournament will feature 160 teams. Sly Fox’s tournament is so big that Charles Sciandra, one of the game’s inventors, will be traveling from Buffalo to witness the spectacle.
“When we decided to award the winning KanJam tournament team with their weight in beer, William Reed, the owner of Philadelphia’s Standard Tap and Johnny Brenda’s, gave us a surprise,” O’Reilly said. “He custom made a massive scale large enough to hold two KanJam players on one side, and as much beer on the other.”
KanJam 101
KanJam is a game played between two teams with two partners each, and a flying disc. It’s similar to horseshoes, except partners help one another score by diverting/deflecting the thrown disc into a large can. If you still think we’re making this up, check out www.kanjam.com/how-to-play.
What’s new
Ride for the River 2016, a group bicycle ride preceding the concert, is a way to start the day for attendees not registered for the KanJam tournament. The Schuylkill River Heritage Area, the organization that administers the funds donated from the sale of Sly Fox Brewing Co.’s SRT Ale, will host the bike ride along the Schuylkill River Trail prior to the start of the concert. You have to preregister at www.schuylkillriver.org/ride.aspx, and you have the option to cycle 16 or 40 miles, with ride support, starting at 9 and 10 a.m., respectively. Cyclists will receive complimentary festival food and beer.
Additionally, tethered hot air balloon rides will also be available throughout the afternoon thanks to the U.S. Hot Air Balloon Team. Cost is $15, $10 for children (who must be accompanied by an adult).
More information can be found at www.slyfoxbeer.com/canjam.

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