STORY WRITTEN BY BRIAN BINGAMAN
@brianbingaman on Twitter
Based on the Universal Pictures franchise, NBCUniversal Brand Development and Imagine Exhibitions launches the North American premiere of “Jurassic World: The Exhibition” at The Franklin Institute, 222 N. 20th St., Philadelphia.
“Jurassic World” reportedly broke attendance records when it made its world premiere in March at Australia’s Melbourne Museum. Because it’s reportedly like getting a specially guided tour at the fictitious Jurassic World park, no wonder.
“Travel” to Isla Nublar, “step behind the glass” at The Creation Lab to learn about the real science of dinosaur DNA, then maybe go inside the Raptor Training Paddock.
The stars are life-like animatronic dinosaurs — such as the 24-foot tall Brachiosaurus, and Tyrannosaurus Rex — designed by Creative Technology Co., set in themed environments inspired by “Jurassic World,” the fourth highest grossing film of all time. Starting Nov. 25, you’ll be able to judge for yourself how immersive and educational it is in the Franklin Institute’s Nicholas and Athena Karabots Pavilion and the Mandell Center through April 2017.
Group tickets are on sale now at www.fi.edu and individual tickets go on sale Sept. 10.
“Combining the beloved franchise with Creature Technology’s dinosaurs and Imagine Exhibitions’ immersive design and interaction will, without a doubt, be the closest fans will ever come to seeing a dinosaur,” said Imagine Exhibitions president and CEO Tom Zaller, in a press release.
The Franklin Institute’s president and CEO, Larry Dubinski, also gave a statement in the release: “Dinosaurs are extremely fascinating creatures, plain and simple. People of all ages continue to be in awe of them, and scientists never stop learning from them. Paleontologist and exhibit adviser Jack Horner made his first discovery at the age of 8 and has not stopped digging since. That is exactly the impact we hope this exhibit has on children and all visitors – peaking their curiosity and inspiring them to never stop digging, exploring, learning.”