STORY WRITTEN BY BRIAN McCULLOUGH
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WEST WHITELAND >> The first World of Beer tavern in Pennsylvania opened Monday in Main Street at Exton.
Jason Asher, regional general manager, described the day as hectic as one would expect on the first day.
The bar was full of beer lovers by mid-afternoon, he said, and the lunch crowd was strong. As with any opening, there were last-minute details to see to, the general manager noted.
For example, Asher said crews were finishing the tiling for the outside seating area on Monday.
“The crowd has been good,” Asher said. “People are excited. It’s pretty crazy. And it’s all stress on my part to get everything open.”
The franchise, which goes by the acronym of WOB, operates more than 75 taverns in 21 states and is based in Tampa, Florida. WOB-Exton is expected to employ about 75 people.
WOB-Exton said it will offer the widest selection of brews from around the globe, with more than 28,000 beers in their database. Included are 68 styles from 47 states and 82 countries.
Among the area and state breweries represented: Victory Brewing of Dowingtown; Levante Brewing of West Chester; Sly Fox Brewery of Phoenixville; Tröegs Brewing of Hershey; Weyerbacher Brewing Company of Easton; Stoudts Brewing of Adamstown; Lancaster Brewing of Lancaster; Conshohocken Brewing of Conshohocken; Tired Hands Brewing of Ardmore and Yards Brewing of Philadelphia.
The tavern rotates taps daily to increase variety. Signature craft spirit cocktails, ciders and wine, along with nonalcoholic beverages, are also available.
Menu items include the Giant Bavarian Pretzels, a Guinness “Brat” Slider and the Chimay Burger topped with melted Chimay cheese made at the brewery in Belgium and many tavern fare favorites.
Asher said World of Beer has been renovating the building since November. It formerly was the home of Wendell August, a metal giftware maker.
The 3,885-square-foot tavern, with a 1,000-square-foot outdoor patio, features the franchise’s archetype design. It showcases the hundreds of bottled beers offered through the windows of the tavern’s beer cooler, and a long bar features rows of taps.
The company said it exclusively houses Infusion Towers in all of its taverns nationwide. At just over 3 feet, they allow the taverns to infuse beer with herbs, coffee, fruit and other ingredients to create new brews. For the Exton grand opening the tavern is infusing Liquid Hero Brewery’s Juste Le Bout with strawberries, basil and cucumber.
Additionally, the tavern said it is tapping Heavy Seas’ TropiCannon Citrus IPA in its cask engine for the opening. It plans to hold a fundraiser for Alex’s Lemonade Stand later this month.
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