By BRIAN BINGAMAN
The biannual Record Store Day is here again Saturday April 19.
It’s not just a spotlight on locally-owned music sellers, and back titles on vinyl. A growing list of artists — from Green Day to Bruce Springsteen to Eric Church to Skrillex — are seizing the opportunity to energize their fans by offering rare recordings in a limited edition, vinyl-only format — something that seems radically against the grain of today’s digital-oriented marketplace. “They do some CD releases,” clarified Jason McFarland, owner of The Vinyl Closet in North Wales, “But most of it’s vinyl. Most of the (collector) customer base wants vinyl.”
“It not only helps the artist, it helps the store,” he said, pointing out the marketing value of the event.
Get the complete list of releases at www.recorsdstoreday.com. You can even see what you missed, dating back to the Black Friday 2011 Record Store Day.
With more than 236,000 likes for the Record Store Day Facebook page, it’s definitely a thing.
“The line’s usually down the steps and out onto the street,” said McFarland of his store at 117 Main St., which will be open noon to 7 p.m. on the 19th. “We’ll put donuts out there, and some pizza and some tomato pie and some drinks. With Record Store Day, it’s about having people come out and see your store and see your (other merchandise).”
One time, said McFarland, a particularly rabid fan showed up well before the store opened at 3 a.m. just to buy a Record Store Day release of a deluxe edition album by Phish and a live recording by The Grateful Dead.
A sample of other participating stores in the region include: Siren Records, 25 E. State St., Doylestown; Record Revival in the Quakertown Farmers Market, 201 Station Road, Richland Township; Deep Groove Records & Audio, 110 Bridge St., Phoenixville; and Electric Avenue, 323 E. Gay St., West Chester.
Gold Million Records, 851 W. Lancaster Ave., Bryn Mawr, will have an appearance by artist Cal Schenkel, who designed the record album covers for “Trout Mask Replica” by Captain Beefheart, “Small Change” and “The Heart of Saturday Night” by Tom Waits and several of Frank Zappa’s albums.
But I don’t even have a turntable to listen to this stuff.
Worldwide Stereo at 745 Route 309 in Montgomery Township, and in the Ardmore Plaza at 38 Greenfield Ave., Ardmore, is on that. According to the retailer’s e-newsletter, there will be an in-store promotional sale April 19-27 on turntables in honor of Record Store Day. Plus, bring in your vinyl to show off at either showroom to be entered for a chance to win a Marantz TT 42P turntable, or a Denon DP300F.
Also, Siren Records sells new and vintage turntables.
Follow Brian Bingaman on Twitter @brianbingaman.