By PHILLIP SILVERSTONE
I feel really bad for anyone of my generation who still listens to music from the 60s. “Occasionally” is acceptable, but “exclusively” is desperately sad.
The Beatles were the greatest group in the history of great groups; and the Model T was an amazing motor car but I have no intention of driving one into Philly every day.
Music today is as exciting as ever and there is some brilliant talent appearing on iTunes. It’s sad that the wine world isn’t as exciting. It’s really quite dull and boring. The wine world is stuck in it’s own kind of 60s. Music is experimenting, getting kind of quirky, even pulling out equipment from the 60s but giving it an ‘14 interpretation. Wine on the other hand still manages to crank out the same old tune. In the age of TuneIn Radio, wine is still delivering 78 rpm breakable discs for the wind up gramophone.
Wine people still need to lighten up and smell the grapes.
I’ve sat back far too long and offered pleasantries to winemakers and winery representatives while stifling and swallowing yawns which have begged to be released loudly. How many Cabernets and Chardonnays can one suffer through in a year. Why on earth would I be impressed to learn the date and time of day the grapes were harvested, or how many generations of the same family have trodden the grapes in the footsteps of their ancestors? Boring! Boring! Boring!
I want the MP3 of wine. I want the Damien Hirst, not Andy Warhol of labels. I want the Twitter of facts. I want the LOL and OMG of winery information. There are grapes made from Viognier and from Gamay and from Chenin Blanc … and yes, even from Riesling. And I want to see more of them for under $10 a bottle. I want to see funky labels with silly pictures which make people laugh when they are received as gifts. A superb Viognier from the south of France is packaged in the UK as “Old Tart” with the most delightful cartoon of a young lady on the label with rosy cheeks and, shall I say, a full figure. The wine is brilliant, it costs about $6 and it makes people chuckle. It’s FUN!
It’s taken 40 years for the music industry to get back into a creative mode, I wonder when the wine world will rekindle some of it’s old magic again. I expect the answer to that question is blowin’ in the wind. Let’s download and trend it. Cheers!
Phillip Silverstone’s column appears each week in Ticket. “Time Out With Phillip Silverstone” is heard worldwide anywhere and anytime on Tunein Radio. On their app search: Phillip Silverstone or on the web at http://bit.ly/1kqcRmk. New podcasts are available every Saturday. For more information about Phillip: www.thesilverstonecollection.com. Follow him on Twitter @wining.